BlackBerry announced Alicia Keys as their Global Creative Director at CES. A bold celebrity partnership move — and a fascinating marketing gamble for a struggling brand.
Alicia Keys: BlackBerry’s Global Creative Director
Published on January 31, 2013
BlackBerry certainly surprised us today at its BlackBerry 10 launch event.
Not only did it announce its plans to drop RIM (Research in Motion) from its name – it’s now just BlackBerry – but towards the end of the presentation CEO Thorsten Heins brought Alicia Keys on stage. And not just as a performer or to endorse the new products. He announced the singer and songwriter as the new BlackBerry global creative director.
Keys said she will be involved in a range of activities and described the role as being “hands on.”
source: abcNEWS
Need help with your SEO strategy?
We analyze, plan, and execute — tailored to your business.