Interbrand's 2012 Best Global Brands report put Apple at the top for the first time, displacing Coca-Cola after 13 consecutive years. The data behind the rankings.
Best Global Brands 2012 by Interbrand
Published on October 4, 2012
Best Global Brands 2012 by Interbrand
Interbrand uses three key aspects that contribute to the assessment:
- The financial performance of the branded products or services.
- The role of brand in the purchase decision process.
- The strength of the brand
I decided to break down the list of the TOP 100 BRANDS 2012 by the countries. As we can see, the Best Global Brands are from 14 countries:
USA /53/ Germany /9/ France /7/ Japan /7/ United Kingdom /4/ Italy /3/ Netherlands /3/ South Korea /3/ Switzerland /3/ Canada /2/ Spain /2/ Sweden /2/ Finland /1/ Mexico /1/
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